I currently have two apps in the Windows Store: Puzzle Frenzy and Puzzle Frenzy Kids. I’ve been closely monitoring user rating, feedback and request from day one and tried at the same time to tweak and improve the apps.
However, one thing I noticed quite fast was that my app was not getting too many ratings. Even if rating an app is possible in Windows 8 for all apps without extra work (bring up right side bar -> Settings -> Rate and review), my users were simply not doing that. On top of that, I noticed that my competitors’ apps and all the top apps in the same category had hundreds, thousands, even tens of thousands of ratings.
I also realized that the more ratings an app has, the higher it is placed in the Windows Store. It goes without saying that user ratings have a significant contribution to the ranking of the app.
Therefore, I decided to ask for user rating inside the apps, to see if the users will respond and rate my apps more frequently.
However, I found what I think is the sweet spot for getting users to rate the app:
- I will ask users to rate the app only after they have engaged in (and hopefully enjoyed) the app, that is after they already played 3 puzzle games. By doing so, the users will most likely give it a good rating because they appear to have enjoyed the app enough to stay in the app and play all the 3 games.
- I offer the user the choice not to rate it and ask again later. I tried not to be too annoying with these requests so I only display it after 3, 7, 15 or 30 games. If even after the fifth prompt the user hasn’t rated the app, I won’t bother him again because he most likely isn’t going to rate the app anyway.
- I don’t bother the user again once he rated the app, but I still display a “Rate app” button on the home page, in case he changes his mind or wants to update his rating.
After introducing these changes, the number of ratings I was getting increased quite a lot. In around one week I started to get the same number of ratings which before I was getting in one month.
As a consequence, (there were other factors for sure, but the user rating prompt was most likely the most important) the apps got ranked higher and higher, and they started getting more downloads.
On average, now I get around twice as many downloads as I did before.
I highly recommend adding such prompt to anyone developing apps on any platform.
Be ready however, with more ratings and feedback comes more responsibility.
Take user feedback into account and react to it as it will help you improve your app.